Frontier Raas expands retail footprint with new Ahmedabad store; Kangana Ranaut attends launch
Indian ethnic and occasionwear brand Frontier Raas has expanded its retail footprint with the opening of a new store in Ahmedabad on November 1, 2026. Actor Kangana Ranaut attended the inauguration as the chief guest, alongside business personalities, leading families and members of the city's fashion and cultural communities.
Established in 1954, Frontier Raas specialises in handloom saris, bridal couture, traditional occasionwear and menswear. The Ahmedabad outlet adds to the brand's retail presence in a city with a longstanding association with textiles, weaving and craftsmanship.
The store offers collections that combine regional weaving traditions with contemporary Indian fashion, catering to customers shopping for weddings, festivals and other occasions.
Quick answers to key questions
•5 QUESTIONS
1
When did Frontier Raas open its new Ahmedabad store?⌵Frontier Raas opened its Ahmedabad store on November 1, 2026. Actor Kangana Ranaut attended the inauguration as chief guest.
2
What can shoppers find at the Frontier Raas Ahmedabad store?⌵The store offers handloom saris, bridalwear, festive clothing, occasionwear and menswear. Its collections combine traditional Indian textiles and weaving techniques with contemporary silhouettes.
3
Which traditional textile crafts are featured at Frontier Raas in Ahmedabad?⌵The store features crafts and textiles including Banarasi Kadhwa, Jamdani, Kanjivaram, Patan Patola, Ikat, Sambalpuri Ikat and Bandhani.
4
Why did Frontier Raas choose Ahmedabad for a new store?⌵The brand views Ahmedabad as an important market because of its association with textiles, traditional weaving and craftsmanship. It aims to build relationships with customers in Gujarat and make the store a destination for bridal and occasionwear shopping.
5
What inspired Kangana Ranaut’s outfit at the Frontier Raas Ahmedabad launch?⌵The ensemble drew inspiration from Maharani Jamnabai Gaekwad and Gujarati textile heritage. It combined Bandhani, a Paithani-inspired woven border and traditional Gujarati embroidery.
The Ahmedabad store features a range of traditional Indian textiles and weaving techniques, including Banarasi Kadhwa, Jamdani, Kanjivaram, Patan Patola, Ikat, Sambalpuri Ikat from Odisha and Bandhani. The collections span bridalwear, festive clothing, handloom saris, occasionwear and menswear, with embroidery and hand embellishments incorporated across traditional and contemporary silhouettes.
The store's design reflects the brand's emphasis on Indian craftsmanship, with materials, textures and lighting inspired by traditional Indian design. Its layout is intended to offer customers a personalised shopping experience while selecting outfits for weddings, festivals and other celebrations.
The design inspiration for the inauguration drew from Maharani Jamnabai Gaekwad, Maharani of Baroda, whose royal heritage influenced the creative direction of the ensemble worn for the occasion.
The traditional bajuband, an ornamental armlet associated with royal Indian jewellery, was among the key inspirations for the look.
Bandhani formed the foundation of the ensemble, while the design brought together the tie-dye craftsmanship of a Bandhani saree and the distinctive woven border associated with Paithani textiles.
Traditional Gujarati embroidery added mirror work, gota detailing, multicoloured resham threads and bead embellishments. The saree's pallu featured motifs of Lord Ganesha, Goddess Lakshmi, birds, peacocks and lotuses, drawing on traditional artistic influences and cultural symbolism.
The tassels took inspiration from Gujarati tribal craftsmanship. Small decorative balls made from Bandhani fabric were embellished with beads and individually positioned by hand along the saree's border and pallu.
The ensemble brought together Gujarati textile heritage, Paithani craftsmanship and royal design influences, highlighting the use of traditional Indian techniques in contemporary occasionwear.
Frontier Raas sees Ahmedabad as an important market because of the city's association with textile manufacturing, traditional weaving and craftsmanship. Gujarat's textile traditions, including Patola and Bandhani, have influenced generations of artisans and designers.
The company aims to establish the Ahmedabad outlet as a destination for bridal and occasionwear shopping and build relationships with customers in Gujarat. It also sees the store as an addition to the city's fashion retail landscape.
Speaking on the occasion, Anil Batra, Chairman, Frontier Raas, said, “Handloom saris have always been very close to my heart. I have immense admiration for the skill, patience and dedication of our weavers, who carry forward traditions that have been passed down through generations. I have always felt that it is important to value the people behind these textiles and ensure that their work receives the appreciation it deserves.”
The Ahmedabad opening adds to Frontier Raas's retail network in India and overseas. The brand operates in international markets, including the UK, UAE and US, as it seeks to make its collections accessible to customers across markets.
Established in 1954, Frontier Raas is an Indian fashion house specialising in handloom saris, bridal couture, occasionwear and menswear. Its collections draw on traditional Indian weaving techniques, regional textiles and artisanal craftsmanship. The brand operates across India and international markets, including the UK, UAE and US.
(ANI)
Anjali Thakur is a Senior Assistant Editor with Mint, reporting on trending news, entertainment and health, with a focus on stories driving digital conversations. Her work involves spotting early signals across news cycles and social media, sharpening stories for SEO and Google Discover, and mentoring young editors in digital-first newsroom practices. She is known for turning fast-moving developments—whether news-driven or culture-led—into clear, tightly edited journalism without compromising editorial rigour.<br><br> Before joining Mint, she was Deputy News Editor at NDTV.com, where she led the Trending section and covered viral news, breaking developments and human-interest stories. She has also worked as Chief Sub-Editor at India.com (Zee Media) and as Senior Correspondent with Exchange4media and Hindustan Times’ HT City, reporting on media, advertising, entertainment, health, lifestyle and popular culture.<br><br> Anjali holds a Bachelor of Arts degree from Miranda House, and is currently pursuing an MBA, strengthening her understanding of business strategy and digital media economics. Her writing balances newsroom discipline with a clear instinct for what resonates with readers.
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