Pee Safe eyes ₹250 cr revenue in FY27 ahead of planned IPO: Co-founder Rithish Kumar in exclusive interview | Top points
Pee Safe, a personal hygiene brand, is currently focusing on revenue growth, profitability and operational efficiency ahead of a potential initial public offering (IPO). The company is building a broader portfolio of brands and expanding into new markets, co-founder Rithish Kumar has told Livemint in an interview.
The company is targeting an IPO in FY29–FY30 as part of its long-term strategic plan.
"Our focus in the near term is on building a stronger, more diversified and profitable business that can sustain growth over the long term," Kumar noted.
The company is targeting revenue of ₹250 crore in FY27, compared with ₹130 crore in FY26.
Alongside revenue growth, the company aims to achieve sustained profitability and operational efficiency before the next stage of its growth.
"We believe the focus should be on building a business with consistent growth, sustainable profitability and strong underlying fundamentals, rather than working backwards," Kumar said.
Pee Safe expanded its product portfolio with brands such as FURR, Comfort and Within.
The company's most recent launch was Within, a women's wellness brand, marking its entry into the nutraceuticals category.
Kumar believes that the new brands would allow the company to expand into new categories, creating multiple revenue streams.
"We are working towards this by expanding our product portfolio, strengthening our presence across channels, growing internationally and building new brands that can become meaningful businesses in their own right," he explained.
Within targets approximately ₹100 crore in revenue over the next three years.
After its presence in India across online and offline retail, Pee Safe is looking to expand its international business.
Currently, the company is present in more than 22 countries, with markets such as Saudi Arabia and Nepal among its important ones.
Kumar said, "Our focus is on building stronger local distribution, identifying the right channel partners and understanding market-specific consumer needs. We are also open to strategic acquisitions in complementary categories where our existing distribution and market reach can help accelerate growth. Ultimately, we want to build a portfolio of brands that can scale sustainably across categories and geographies."
Pee Safe's IPO ambition comes as the company aims to diversify its business across categories and markets.
Kumar pointed out that the IPO timeline was an ambition and that the company's priority for now was to build the business and the processes required to operate at a larger scale.
"An IPO in FY29–FY30 is part of the company's long-term roadmap, as our founder Vikas Bagaria has also shared," Kumar said.
"The IPO timeline is an ambition, but the priority is to build a business that is genuinely ready for that next stage when the time comes."
Sneha Biswas specialises in covering entertainment and pop culture, with a specialisation on Bollywood, Hollywood, OTT platforms, K-pop, K-dramas, and major developments in the US entertainment industry. She believes in telling stories that balance speed with substance, and in making entertainment journalism contextual, culturally aware, and reader-first rather than purely reactive.<br><br> With over six years of experience in digital media, Sneha currently serves as a Deputy Chief Content Producer at Live Mint. She has spent more than three and a half years with the HT Group and returned to the organisation in February 2025, joining Live Mint to uplift the entertainment section. Over the past year, she has been closely involved in entertainment coverage including breaking news, explainers, trend reporting, box office reports and analysis for the audience.<br><br> Sneha is Google News certified, having completed training focused on newsroom best practices, digital reporting, and SEO-driven content strategies. Her work reflects a strong understanding of audience behaviour, search trends, and the evolving consumption patterns of entertainment news across formats.<br><br> Prior to her current role, Sneha has worked across multiple content and editorial functions within digital newsrooms, building expertise in content planning, editing, and real-time coverage. Her professional interests lie at the intersection of entertainment, internet culture, and global pop trends.<br><br> Working for the National city team, Biswas closely follows global entertainment movements while maintaining a strong pulse on what is happening in India.
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