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MARKETS 2d ago

Dutch greenhouse firms in China pivot to selling software

Nikkei Asia
Published 11 Oct 2026, 02:36 pm IST
Technology

Dutch greenhouse firms in China pivot to selling software

Chinese agricultural companies catch up as demand for controlled farming grows

There is growing demand from Chinese consumers for vegetables and fruit grown in controled environments as they are seen as safer and cleaner. © Reuters

HAMBURG, Germany -- Dutch horticultural suppliers are shifting from exporting complete greenhouses to China, where the industry has advanced in these constructions, to focusing on advanced technology, proprietary software and system integration -- areas where they still hold an edge.

Originally reported by Nikkei Asia.Source: asia.nikkei.com
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